In my last blog post -- the first in a two-part series on banishing corporate buzzwords from memos, emails, presentations and meetings -- I acknowledged that recognizing the jargon is sometimes hard.
Why? Because we've heard the say-nothing shortcuts...
Tag Archives: writing
How to spot jargon, then substitute what you really mean
After repeated use, corporate buzzwords and jargon have a way of starting to sound like normal words -- the kind of words that regular folks use in every day conversation. Except, they're not. These semantic shortcuts explain nothing, but they sound like they might. Corporate-speak is easier, but far less effective,...
5 secrets to fluid writing that don’t involve writing
Say you're on deadline with a proposal, report or other written piece and you're truly stuck.
What to say next? How to say it? And where can you turn to get words and ideas flowing again?
Try taking a break from...
To be a successful freelancer, you need to be (or become) these…
A new Twitter follower Tweeted me to comment on the page on my website where I talk about my work and experience. He had liked the page, and complimented it. Part of it describes my former, and long, career as a journalist for major publications. Some of that time, I...
Secrets to Writing a Bio People Really Want to Read
7 Easy Ways to Find the Perfect Voice When Blogging
Blogging is hard work. And getting the tone of voice just right is part of that struggle. Without the right voice, readers won't stick with you to take in your great content.
Here's the challenge: You want to be authoritative, but not... 
Here’s how to deliver 1 idea to 5 different audiences
The most important aspect to get straight when you're faced with the challenge of creating content is this: who needs to know? Giving your audience the information they need is the most crucial element of effective messaging. Once you've got a vision of the audience, keep that etched in your mind...