Not long ago, groups planning a festival or other large event had few effective ways to spread the word. And even fewer cost-effective ones.
Social media, and Twitter in particular, have changed that.
Based on work I...
Tag Archives: word cloud
Marketing tip: how to make a logo word cloud of brand messages
I'm always looking for fun new ways for clients to spread their messages through social media. It is powerful because it is direct, so easy to share and very cost effective. A client in Cleveland, the Gordon Square Arts District, has a fabulous event coming up. At the...
What does your brand on Twitter look like and say?
Fans of my blog know I love word clouds.
I use them in presentations, blog posts and even in reports. They show the proportional use of words, in a graphic form. And word clouds can give real power, visually, to...
Use a word cloud to illuminate a presentation. Here’s how.
Word clouds captivate. They show concepts in ways that allow our brains -- already saturated with information -- to take in, quickly, the relative importance of the components. Proportion, font, color, orientation: they can all add to that clarity. For presentations, I sometimes use a word cloud to clarify, or emphasize,...