First the secret: Treat the interview -- and preparation for it -- as if it were a presentation and not an interview. Know which main messages you want to offer your audience (the interviewer) about the topic (you) and clearly state them, just as you would in a presentation. Here's how to...
After repeated use, corporate buzzwords and jargon have a way of starting to sound like normal words -- the kind of words that regular folks use in every day conversation. Except, they're not. These semantic shortcuts explain nothing, but they sound like they might. Corporate-speak is easier, but far less effective,...
So, what is story-showing? Why is that better than, or different from, story-telling? And, how?
When brands tell their story, they give customers more than the mere attributes of their product or service. They...
The data and facts presented in this video are amazing. Video means business. It's not just marketers, communication, PR and creative folks who must embrace video as part of their strategy to make an impact. All organizations need the magic of this medium: government, nonprofit, small, large. If you want customers, donors,...
Which tools are best for making a message with impact? It depends.
Words pull, sway, show, move, touch...watch and see [youtube=http://www.youtube.com/watch?v=Hzgzim5m7oU]...