After repeated use, corporate buzzwords and jargon have a way of starting to sound like normal words -- the kind of words that regular folks use in every day conversation. Except, they're not. These semantic shortcuts explain nothing, but they sound like they might. Corporate-speak is easier, but far less effective,...
When I was in school, and an assignment for a paper was due, someone would often ask, "Does the writing count?" One professor gave a succinct response that has stuck with me every since: "The writing always counts."
Whether it's a...
A recent post of mine offered clear, simple and powerful words to substitute for jargon. Some of the comments and people who shared the post on Twitter and other...
The advice to avoid jargon in writing is age-old and common. But it’s also smart.
We send out press releases, blog posts or content aimed at audiences because we want people to actually read and grasp the information and act on...