I rarely give out my email address when I am asked for it at a retail store. Two weeks ago, I made an exception. I bought a basketful of products at Sephora after a knowledgable and attentive sales person spent about half an hour with me. She didn't pressure me....
Tag Archives: customer service
Brand ambassadors are created by amazing customer service, not recruited
I'm sure that the brands that beg customers -- or anyone else who sees their pleas -- to like them, follow them or friend them, etc., mean no harm or offense.
Brands on social media are like movie directors
25 years ago, I took a magazine writing class with Edward Gubar at Indiana University, where I majored in journalism. His class made such a deep impression on me that I still remember several lessons I learned from him.
One of...
3 key customer-service goofs not to ignore
I've written about my transformation from customer to brand ambassador of the Cleveland aquarium. Brand ambassadors are authentic and huge fans. They willingly and eagerly talk about you and why they love...
The 4 things you need to do to convert customers into brand ambassadors
We all want customers or clients who are so thrilled with us (and our work, service or results) that they voluntarily and enthusiastically spread the word among their contacts and networks. But how does this work if you're not a superstar brand with a ton of money to spend?