Social media invites all kinds of conversations, sharing and engagement. The "rules" about the social web could be described like this:
Tag Archives: customer service
In business, logistics matter to customers. "But aren't logistics invisible to consumers?" Far from it. Customers clearly see the result of the final phase: inventory. Either the goods that customers want are on the shelves. Or, they're not. And if they're not, consumers don't really care why (whether the glitch was in handling,...
We all want customers or clients who are so thrilled with us (and our work, service or results) that they voluntarily and enthusiastically spread the word among their contacts and networks. But how does this work if you're not a superstar brand with a ton of money to spend?