First the secret: Treat the interview -- and preparation for it -- as if it were a presentation and not an interview. Know which main messages you want to offer your audience (the interviewer) about the topic (you) and clearly state them, just as you would in a presentation. Here's how to...
In my last blog post -- the first in a two-part series on banishing corporate buzzwords from memos, emails, presentations and meetings -- I acknowledged that recognizing the jargon is sometimes hard.
Why? Because we've heard the say-nothing shortcuts...
Say you're on deadline with a proposal, report or other written piece and you're truly stuck.
What to say next? How to say it? And where can you turn to get words and ideas flowing again?
Try taking a break from...
Headlines are critical. That's not news. But it's worth repeating. Without a headline that makes people stop and click, good content won't be noticed. I've seen blog posts that urge bloggers and other writers to use a formula to create headlines. Something like: __ Tips to Do ______ and Get _____...
The most important aspect to get straight when you're faced with the challenge of creating content is this: who needs to know? Giving your audience the information they need is the most crucial element of effective messaging. Once you've got a vision of the audience, keep that etched in your mind...
Which tools are best for making a message with impact? It depends.