Next time you need to persuade or inform prospects, customers, clients — or even shareholders — consider making your case with an infographic. They can be powerful and compelling.
If you haven’t taken a fresh look at these visual tools recently, dive into a site like visual.ly. Here, a wide range of incredible infographics appears in a gallery that’s updated regularly. Often, there is great content to borrow for a blog (like the one below) or a presentation.
Increasingly, there are graphic artists who make infographics, if you don’t have the capacity on staff or already contract with creative talent who do these well. One marketing and digital media consultant whose site and work I really like is Mark Smiciklas.
Infographics can really punch up a presentation or pitch. Even, as one company just demonstrated, an entire annual report: Now, this is an annual report that will get read!
Here’s where you can find me across social media sites: XeeMe.com/BeckyGaylord