Blog

7 Easy Ways to Find the Perfect Voice When Blogging

Posted in

Blogging is hard work. And getting the tone of voice just right is part of that struggle. Without the right voice, readers won't stick with you to take in your great content. Here's the challenge: You want to be authoritative, but not a know-it-all. You want to be upbeat, but not saccharine. You want to be specific, but not clinical. You want to be informative, but not scientific. You want to be...

Read more

26 surefire ways to conquer writer’s block

Posted in

A breakdown in action that stops us from making progress on a project is known as writer's block. I think a better term is idea block because it happens when we've run out of ideas for how to move forward. To defeat writer's block we don't actually need to write. But we do need to get unstuck and break the block. It's not in the hands. It's in the brain. So hit the a reset button. Here are 26 ways to get...

Read more

The 4 things you need to do to convert customers into brand ambassadors

Posted in

We all want customers or clients who are so thrilled with us (and our work, service or results) that they voluntarily and enthusiastically spread the word among their contacts and networks. But how does this work if you're not a superstar brand with a ton of money to spend?

You need to do four things:

  1. Know your customers and what they want

  2. Give them something they perceive to have real value

  3. Don't attach any strings or hide any gotchas

  4. Make it really fun

Read more

Tracing the outrage about Trayvon on Twitter

Posted in

The company Visual.ly has come up with many incredible tools. But its latest development (I have no stake -- monetarily or otherwise) fascinates me as someone who devours all forms of media and data to stay on top of trends and advise clients who want to do the same. Using the option to create infographics, anyone can see how a topic spread across Twitter in the past 30 days, as indicated by a #hashtag. This feature also shows...

Read more

How to get more (real) Twitter followers? Here’s the secret…

Posted in

If you want to increase the influence you have through social media and attract more followers on Twitter, the best way is to be human: approachable, humble, informative, engaging and a little funny. In other words, don't try to get more Twitter followers. Instead, try to find people whose work interests you, whose posts inform you and whose viewpoints make you reflect. Through conversation, connections and the social sharing that happens in creating and posting solid content, ReTweeting and giving credit...

Read more

What do organic apples and hummus have to do with social influence? Here’s what:

Posted in

I do much of my grocery shopping at Giant Eagle. In the warmer months, we get a weekly goody bag of fruit and veggies from a local farmer as part of a CSA (Community Supported Agriculture.) But most of the year, we're lured to Giant Eagle because of the discounts it offers regular shoppers and the wide selection of gluten-free and organic food. I have a rewards-related credit card associated with the company, which bestows discounts at all...

Read more
Page 5 of 8« First...34567...Last »