This is fantastic storytelling and brand building! And it takes full advantage of the power of video, visuals and social media. Brilliant....
Fans of my blog know I love word clouds. I use them in presentations, blog posts and even in reports. They show the proportional use of words, in a graphic form. And word clouds can give real power, visually, to analysis. I decided to see what my Tweets looked like in a word cloud. Tagxedo has a great tool for this, which allows customization in many ways,...
Social media gives us access to many more people than we'd meet otherwise. It lets us be touched in more ways. It lets us be influenced by more people -- as well as influence more people, ourselves. Data matter. ROI matters. And analytics matter. Yes, all of that is true. But this wonderful post by Jure Klepic shows why that's just part of the story. "As marketers, we need to start focusing on measuring intent instead of just measuring...
A breakdown in action that stops us from making progress on a project is known as writer's block. I think a better term is idea block because it happens when we've run out of ideas for how to move forward. To defeat writer's block we don't actually need to write. But we do need to get unstuck and break the block. It's not in the hands. It's in the brain. So hit the a reset button. Here are 26 ways to get...
We all want customers or clients who are so thrilled with us (and our work, service or results) that they voluntarily and enthusiastically spread the word among their contacts and networks. But how does this work if you're not a superstar brand with a ton of money to spend?
You need to do four things:
Know your customers and what they want
Give them something they perceive to have real value
Don't attach any strings or hide any gotchas
Make it really fun