The data and facts presented in this video are amazing. Video means business. It's not just marketers, communication, PR and creative folks who must embrace video as part of their strategy to make an impact. All organizations need the magic of this medium: government, nonprofit, small, large. If you want customers, donors,...
I've written about my transformation from customer to brand ambassador of the Cleveland aquarium. Brand ambassadors are authentic and huge fans. They willingly and eagerly talk about you and why they love...
Effective content sparks action and encourages conversation. The content can be words, design, video or a graphic -- or conveyed through some other medium. But the point is to engage, interest and grab the attention of an audience. That's the first goal. But once the content attracts the audience, it ought to...
So much about marketing, these days, involves conversations with the people who eagerly and happily buy what you sell. It's about engaging with the folks most...