"Being a first follower is an under-appreciated form of leadership." -- Derek Sivers So much about marketing, these days, involves conversations with the people who eagerly and happily buy what you sell. It's about engaging with the folks most likely to tout what you do and how you do it. That...
A recent post of mine offered clear, simple and powerful words to substitute for jargon. Some of the comments and people...
I’m always looking for fun new ways for clients to spread their messages through social media. It is powerful because it is direct, so easy to share and very cost effective. A client in Cleveland, the Gordon Square Arts District, has a fabulous event coming up. At the...
See on Scoop.it – 12most posts
12 Most weekly writer Becky Gaylord shares tips for Productive Things to Say at Work Instead of “No.”…See on 12most.com...
In researching material for a project, I came across this wonderful video by Jason Silva about optimism. It offers real inspiration about the influence we each have on our own path through life. We can’t control what happens. But we can control how we deal with what happens. What are you going to...
In researching material for a project, I came across this wonderful video by Jason Silva about optimism. It offers real inspiration about the influence we each have on our own path through life. We can't control what happens. But we can control how we deal with what happens. What are...
A recent post of mine offered clear, simple and powerful words to substitute for jargon. Some of the comments and people who shared the post on Twitter and other...
Not long ago, groups planning a festival or other large event had few effective ways to spread the word. And even fewer cost-effective ones.
Social media, and Twitter in particular, have changed that.
Based on work I...
The advice to avoid jargon in writing is age-old and common. But it’s also smart.
We send out press releases, blog posts or content aimed at audiences because we want people to actually read and grasp the information and act on...