See on Scoop.it - 12most posts
Becky Gaylord spills the beans on the 12 Most Powerhouse Habits of Social Media Pros...See on 12most.com...
See on Scoop.it - 12most posts
Becky Gaylord spills the beans on the 12 Most Powerhouse Habits of Social Media Pros...See on 12most.com...
See on Scoop.it - 12most posts
12 Most weekly writer Becky Gaylord shares wisdom on the Crucial Rules for Content Sharing.See on 12most.com...
Social media gives us access to many more people than we'd meet otherwise. It lets us be touched in more ways. It lets us be influenced by more people -- as well as influence more people, ourselves.
Data matter. ROI matters. And analytics matter. Yes, all of that is true.
But
Blogging is hard work. And getting the tone of voice just right is part of that struggle. Without the right voice, readers won't stick with you to take in your great content.
Here's the challenge: You want to be authoritative, but not... 
Via Scoop.it - 12most posts
Becky Gaylord discusses the 12 Most Untenable Excuses Not to Have a Crisis Communications Plan...
A breakdown in action that stops us from making progress on a project is known as writer's block. I think a better term is idea block because it happens when we've run out of ideas for how to move forward. To defeat writer's block we don't actually need to write. But...
We all want customers or clients who are so thrilled with us (and our work, service or results) that they voluntarily and enthusiastically spread the word among their contacts and networks. But how does this work if you're not a superstar brand with a ton of money to spend?