My office is about 30 miles from Chardon, Ohio, the close-knit town of about 5,000, where three teenagers died after a young gunman opened fire in a school cafeteria not long after sunrise yesterday and shot five students, spreading permanent, piercing darkness The murders are tragic, senseless and horrifying....
Next time you need to persuade or inform prospects, customers, clients -- or even shareholders -- consider making your case with an infographic. They can be powerful and compelling. If you haven't taken a fresh look at these visual tools recently, dive into a site like visual.ly. Here, a...
The most important aspect to get straight when you're faced with the challenge of creating content is this: who needs to know? Giving your audience the information they need is the most crucial element of effective messaging. Once you've got a vision of the audience, keep that etched in your mind...
[caption id="attachment_946" align="alignleft" width="460" caption="A funny, but cringe-worthy graphic spoofing the rise of a social media self-righteous jerk, sometimes (self-described) as a "social media guru.""]
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One species now seeps across too much of the social media habitat. Like...
Most of us readily grasp that we can glean valuable insights from our bosses, mentors or colleagues with more seniority at work in our fields. Not all of those lessons are good, of course. When we see those folks doing stuff that makes us cringe at the office, that's plenty powerful! Still,...
Which tools are best for making a message with impact? It depends.
Word clouds captivate. They show concepts in ways that allow our brains -- already saturated with information -- to take in, quickly, the relative importance of the components. Proportion, font, color, orientation: they can all add to that clarity. For presentations, I sometimes use a word cloud to clarify, or emphasize,...
