How much is it worth to tell your story so well that it grips people? What's the return on that investment? Imagine, instead, the cost of not doing it. Think of what sickness, such as the flu, brings: lost work days,...
Monthly Archives: June 2011
There’s always a story behind the story
This New Yorker cartoon was published first in 1993, when even always-filing-wire-service journalists got to end their day, at some point, and the news -- quaintly, it now seems -- stopped until the morning...