Monthly Archives: March 2011

After Disaster Strikes: Boosting Charitable Giving, Survivor Resiliency

Posted in March 29, 2011 by Becky Gaylord in press releases | No comments

FOR IMMEDIATE RELEASE Contact: Michal Ann Strahilevitz, Ph.D. Association for Consumer Research member Associate Professor of Marketing, Golden Gate University (415) 442-7877 mstrahilevitz@ggu.edu 536 Mission Street San Francisco, CA 94105 After Disaster Strikes: Boosting Charitable Giving, Survivor Resiliency San Francisco, March 29, 2011 – The most effective campaigns to increase charitable giving after natural disasters respect the enormous...

Making your point effectively is like baking a layer cake

Posted in March 25, 2011 by Becky Gaylord in Framing What Works | No comments

Would you ever bake a towering layer cake? Even if you're up for the challenge, where and how would you get started? It's not so bad, though, if you break it down into manageable steps: Find a recipe. Read it carefully. Gather the ingredients. Grease the pans. Turn on the oven... You...

Even rocket scientists call a plumber if the sink’s clogged.

Posted in March 16, 2011 by Becky Gaylord in Framing What Works | Comments are closed

The right person for the job isn’t always on staff. Sure, your existing employees are talented, engaged and know all about the work. But can they tackle a project where a message must be communicated to external audiences? Relying only on your folks can be inefficient and drain resources. They already have...